THEJOURNAL
Stories, wellness tips, and reflections from the people who run this store — in their own words.
Magnesium 101: The Different Types, What They Do & When to Take Them
A plain-English guide to magnesium glycinate, citrate, oxide, malate, L-threonate, and chloride — what each form actually does, who reaches for it, and how much you really need.
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Fifty Years on Fulton Street: The People Who Walked Through Our Doors
Owner Monique Nicholas traces Nicholas Brooklyn's fifty-year journey — from her father's car trunk in 1974 to today's Fulton Street storefront — and the community behind the store's famous photo wall.
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Why Is Everyone Talking About Bentonite Clay?
Face masks, foot soaks, detox baths, and internal use — Monique explains what bentonite clay actually is and the safety basics before you try it.
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The Natural Oils I Keep in My House and Reach for Again and Again
Castor, grapeseed, coconut, avocado, rosehip, and more — Monique breaks down what each oil is actually good for, so you can stop guessing at the shelf.
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What Is African Black Soap and Why Has It Been Used for Generations?
Long before TikTok discovered it, African Black Soap was a family staple. Monique explains the different types, how to use it properly, and why it's earned its place on the shelf.
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The Truth About Castor Oil: Uses, Benefits & Common Myths
Hair, brows, skin, and castor oil packs — Monique breaks down how customers actually use castor oil, Haitian Black Castor Oil vs. regular, and the myths worth clearing up.
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10 Herbs I Believe Every Household Should Keep in Their Herbal Cabinet
You don't need 100 supplements in your house. Monique shares the 10 herbs she believes every home should have on hand — and why simple usually wins.
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Why Do People Burn Sage, Palo Santo & Incense?
Monique on white sage, Dragon's Blood Sage, palo santo, and incense — what makes each one different, and how to find the ritual that fits you.
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Why Is Everyone Talking About Medicinal Mushrooms Right Now?
From Lion's Mane in your morning coffee to Reishi before bed — Monique breaks down why medicinal mushrooms have taken over customers' wellness routines, and which ones to start with.
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Welcome to the Nicholas Brooklyn Blog
Owner Monique Nicholas introduces the Nicholas Brooklyn blog — what it is, why she's starting it, and what you can expect to find here.
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