If you’ve been in Nicholas Brooklyn lately, you’ve probably noticed that more and more people are asking about mushrooms.
Not the kind you put on a pizza.
I’m talking about medicinal mushrooms like Lion’s Mane, Reishi, Cordyceps, Turkey Tail, Chaga, Maitake, and Shiitake.
A few years ago, most people had never heard of them. Now, it seems like everyone is putting mushroom powders in their coffee, tea, smoothies, and wellness routines.
So what’s all the excitement about?
First, Mushrooms Aren’t New
One thing I always tell people is that just because something is trending doesn’t mean it’s new.
Many cultures around the world have been using mushrooms for centuries as part of their traditional wellness practices. What’s new is that more people here in the United States are finally learning about them and becoming interested in incorporating them into their daily routines.
At Nicholas Brooklyn, we’ve always tried to introduce our customers to products that have a long history of traditional use, whether that’s Sea Moss, herbal teas, castor oil, African Black Soap, or medicinal mushrooms.
Why Are People Interested in Mushrooms?
Let’s be honest.
Life is busy.
People are juggling work, family, school, businesses, stress, and trying to take care of themselves all at the same time. Many people are looking for ways to support their overall wellness naturally and are exploring different herbs, foods, and supplements.
That’s one reason mushrooms have become so popular. Many people are adding them to their routines because they’re looking for products that fit into a balanced wellness lifestyle.
Meet Some of the Most Popular Mushrooms
Lion’s Mane
Lion’s Mane is probably the mushroom I get asked about the most. People are often interested in Lion’s Mane because it’s commonly associated with focus, productivity, and mental clarity. It’s become especially popular among students, entrepreneurs, professionals, and anyone with a busy schedule.
Reishi
Reishi has been called the “Mushroom of Immortality” in traditional wellness systems. Many people choose Reishi as part of their evening wellness routine because it’s often associated with relaxation and balance.
Cordyceps
Cordyceps has become popular among athletes and active individuals. Many people add it to their wellness routine because they are interested in supporting energy and endurance as part of an active lifestyle.
Turkey Tail
Turkey Tail is one of the most researched medicinal mushrooms and has gained a lot of attention in recent years.
Chaga
Chaga grows on birch trees and has been used traditionally in various parts of the world for generations.
Maitake and Shiitake
Most people know Shiitake as a culinary mushroom, but both Shiitake and Maitake have long histories of traditional use beyond the kitchen.
Why I Like Mushroom Blends
One of the products we carry at Nicholas Brooklyn is a Mushroom 8-Plex blend that combines:
- Lion’s Mane
- Reishi
- Cordyceps
- Turkey Tail
- Chaga
- Maitake
- Shiitake
- Royal Agaricus
I personally like blends because instead of focusing on just one mushroom, you’re getting a variety in a single scoop. The powder is easy to use and mixes into tea, coffee, smoothies, juices, or even oatmeal.
For people who are new to mushrooms, a blend can be a simple place to start.
How Customers Use Mushroom Powders
One thing I love about working in the store is hearing how people use products in their everyday lives.
Some customers add mushroom powder to their morning coffee. Some mix it into smoothies. Others stir it into herbal teas. And some people simply mix it with warm water and drink it on its own.
There isn’t one right way to use it. The best routine is the one you’ll actually stick with.
My Thoughts on the Mushroom Trend
I’ve been in this business a long time. I’ve seen wellness products come and go.
Some products get a lot of attention for a few months and then disappear. But medicinal mushrooms feel different.
People aren’t just buying them because they’re trendy. Many customers come back for them again and again because they’ve made them part of their regular wellness routine. That’s usually a sign that something has staying power.
Final Thoughts
If you’re curious about medicinal mushrooms, don’t feel like you need to become an expert overnight.
Start simple. Learn about the different varieties. Ask questions. Pay attention to how you feel. And remember that wellness isn’t usually about one magic product — it’s about creating healthy habits that support your overall lifestyle.
Whether you’re exploring Sea Moss, herbal teas, castor oil, African Black Soap, or medicinal mushrooms, the goal is always the same: finding products that help you feel your best and support your wellness journey.
And if you’re ever in Brooklyn, visit Nicholas Brooklyn. We’re always happy to answer questions and help you find products that fit your needs.
These statements have not been evaluated by the Food and Drug Administration. Products mentioned are not intended to diagnose, treat, cure, or prevent any disease.
— Monique Nicholas, Owner