One of the most beautiful things about owning Nicholas Brooklyn is watching how people create peace for themselves.
Some people come in looking for herbs.
Some come in looking for books.
Some come in looking for answers.
And a whole lot of people come in looking for sage, palo santo, or incense.
I’ve watched customers walk through our doors stressed from work, overwhelmed by life, or simply looking to create a better atmosphere at home. Many of them are searching for ways to slow down, reset, and be more intentional with the spaces they live in.
That’s where products like sage, palo santo, and incense often come into the conversation.
Creating an Atmosphere That Feels Good
Let’s be honest.
Life can be noisy.
Between work, social media, family responsibilities, bills, and everything else going on in the world, sometimes we just need a moment to ourselves.
For some people, lighting a candle does that.
For others, it’s making a cup of tea.
And for many of our customers, it’s lighting sage, palo santo, or their favorite incense and taking a few moments to breathe.
White Sage: A Nicholas Brooklyn Staple
If you’ve ever visited our store, you’ve probably seen bundles of white sage near the register.
White sage has been one of our most popular products for years.
People use it for all kinds of reasons:
- Before meditation
- Before prayer
- Moving into a new home
- Starting a new business
- Creating a peaceful atmosphere
- Marking a fresh beginning
Some people call it cleansing. Some call it blessing a space. Others simply enjoy the aroma and the ritual.
Whatever your reason, white sage remains one of the most requested products in our store.
Dragon’s Blood Sage: For Those Who Want Something Different
Once people become familiar with white sage, many eventually discover Dragon’s Blood Sage.
Dragon’s Blood Sage combines white sage with Dragon’s Blood resin, creating a richer, deeper aroma.
Customers often tell me they love the scent because it feels stronger, earthier, and more grounding. It’s one of those products that people usually come back for once they’ve tried it.
Palo Santo: A Completely Different Experience
Palo Santo is one of those products that surprises people.
Many customers expect it to smell like sage. It doesn’t.
Palo Santo has a warm, slightly sweet, woodsy scent that’s completely different from the sharp herbal aroma of sage.
Some people prefer sage. Some people prefer palo santo. And some people keep both at home and use whichever one matches the mood they’re in that day.
The good news is there’s no wrong answer.
Don’t Forget About Incense
Incense has been used throughout cultures around the world for thousands of years.
One thing I love about incense is the variety. Some customers love floral scents. Some love sandalwood. Some love patchouli. Some want something sweet, while others want something earthy and grounding.
The beautiful thing is that incense allows you to personalize your space in a way that feels unique to you.
A Few Safety Tips
No matter what you’re burning, safety always comes first.
- Never leave burning products unattended.
- Keep away from children and pets.
- Burn in a well-ventilated area.
- Use a heat-safe dish or holder.
- Make sure everything is completely extinguished when finished.
What Do I Recommend?
People ask me all the time: “Monique, what should I start with?”
My answer is always the same.
Start with whatever speaks to you.
If you want something traditional, try white sage. If you enjoy warm, woodsy scents, try palo santo. If you want endless fragrance options, explore incense.
There isn’t a right or wrong choice. The goal is simply to create a space that feels peaceful, intentional, and welcoming to you.
Visit Us at Nicholas Brooklyn
For more than 50 years, Nicholas Brooklyn has been a place where people come to learn, explore, connect, and discover products that support their personal wellness journey.
Whether you’re looking for white sage, Dragon’s Blood Sage, palo santo sticks, incense, herbs, books, fragrance oils, or simply a conversation, we’re always happy to help.
Because sometimes creating peace starts with something as simple as changing the energy of the space around you.
Disclaimer: This article is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Individual experiences may vary.
— Monique Nicholas, Owner